Company History

In the quiet suburbs of Fairfax, Virgina, founders Amir Fallah and Jay Littleton began Beautiful/Decay in 1996 as a small black & white "zine" while still in high school. Taking the name from a quote by artist Barry Mcgee (Twist) in graffiti zine 12oz. Prophet, “Beautiful/Decay” described everything Amir loved about emerging art and underground culture. Since then, Amir and his partners, Ben Osher and Fubz, have taken the publication from a black & white “zine” with a 3,000 copy circulation to a full color publication with an international distribution of more than 45,000 copies. The bi-coastal publication has branched out to create Beautiful/Decay branded books, curate art shows, develop event sponsorship programs, as well as launch a highly sought after artist’s series apparel line and various limited edition products.

Beautiful/Decay Magazine

Beautiful/Decay is founded on the theory, “if you can’t find it, make it.” Beautiful/Decay’s format is revolutionary in that it documents the convergence of fine art, graffiti, design, fashion, music and other relevant forms of art. We pride ourselves in exposing the magazine’s diverse readership to mediums, ideas and creative expressions that are not juxtaposed in any other independent publication.

Over the last decade, Beautiful/Decay has garnered a reputation for breaking never-before-seen artists, covering fine art with a youthful and informed point of view and being “THE” go-to handbook for Creative Directors, curators, collectors, artists, designers and musicians in the know.

Beautiful/Decay Apparel

B/D created an artist designed Apparel line in early 2006. Since its conception, Beautiful/Decay has strived to support emerging and established artists through the publication. Each of the artists featured on our one of a kind and highly succesful T-shirts have previously contributed to the magazine, creating a line that acts as “wearable art.” The shirts are available on our online store (http://www.indiemerchstore.com/beautifuldecay) and at high-end boutiques internationally.

Beautiful/Decay Online Shop

The B/D online shop has quickly become the destination for shoppers looking to find artist designed products, limited edition fashion collaborations and art collectibles. We sell everything from magazines, posters and books to fashion accessories, T-shirts and designer toys from art-based companies.. We are constantly restocking our inventory with new items, delivering only the freshest products.

Visit the Beautiful/DecayMagazine site and sign up for our email list HERE

Click Here to Buy a Year's Subscription for just $14.95 and Get One Issue Free!

Visit the new revamped online Beautiful/Decay Shop HERE

RELEASE PARTY JUNE 5!

New Beautiful/Decay Artist Series Shirts,

As with all Beautiful/Decay shirts these are 100% cotton, 40 Needle Knit, custom cut bodys. All the printing on these designs are ultra soft "discharge" prints to ensure a baby soft feel.

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Giant Hand shirt designed by Jesse LeDoux for Beautiful/Decay Apparel.

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Available on our online store: www.indiemerchstore.com/beautifuldecay

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Caliph designed by Aaron Noble for Beautiful/Decay Apparel.,

Available on our online store: www.indiemerchstore.com/beautifuldecay

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Silent Weapon designed by Dust La Rock for Beautiful/Decay Apparel.

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Available on our online store: www.indiemerchstore.com/beautifuldecay

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Lung music designed by Jan Kallwejt for Beautiful/Decay Apparel.

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Available on our online store: www.indiemerchstore.com/beautifuldecay

punk, hardcore, indie rock, hiphop, deathmetal

b/d likes and reads: metro.pop, tokion, mass appeal, xl8r, urb, giant robot, flaunt...., we like books too...especially art books